Case Study: Warwick Fabrics Australia Enhancing Product Data Integrity and Web Efficiency with Incluziv’s Product Information Management Module

Warwick Fabrics Australia is a leading textile manufacturer with a global footprint and an extensive product line of over 20,000 SKUs. With operations in multiple countries, the brand is known for its high-quality furnishing fabrics, innovative designs, and strong online presence. To manage its operations in India, Warwick Australia runs a fully owned subsidiary that handles a limited range of products tailored for the Indian market.

The Challenge: Managing Product Data Across Geographies

As Warwick Fabrics expanded its global digital presence, one of the key challenges was maintaining data integrity and consistency between its parent operations in Australia and its subsidiary in India. The Indian website, though operating with a smaller catalog compared to the Australian database, still required accurate and up-to-date product information that reflected the master catalog managed centrally in Australia.

The issues they faced included:

• Multiple Sources of Truth: Having two separate systems—one in India and one in Australia—led to potential mismatches in product descriptions, prices, SKUs, and images.

• High SKU Volume: With over 20,000 SKUs in the master catalog, manually syncing or validating product data was not scalable.

• Data Management Cost: Being headquartered in a high labor cost country like Australia, manually managing product details and media assets across geographies was proving to be both costly and time-consuming.

• Real-Time Sync Requirement: For an eCommerce-driven experience, any updates in Indian inventory or product details had to be instantly reflected on the website to ensure smooth customer experiences.
  

Incluziv's Solution: Intelligent Product Information Management (PIM) with Real-Time API Integration

Incluziv stepped in with its Product Information Management module, designed to address exactly these kinds of multi-location, high-SKU challenges.

At the core of the solution was an authentication-based API layer that served as a bridge between the Indian database and the Australian master catalog.

Key Components of the Solution

• API-Based Syncing of Product Master Data: Incluziv created a secure, authenticated API structure that allowed the Indian system to pull product metadata directly from the Australian catalog.

• Unique Code Mapping Between Systems: Each product in the Indian catalog was mapped to its Australian counterpart using a unique product code.

• Real-Time Inventory and Product Updates: Any update made in the Indian inventory was instantly reflected on the Indian website via the API.

• Reduced Manual Intervention: By enabling a system-to-system protocol, Incluziv eliminated the need for manual validation of product information.
  

Results & Benefits

• Data Integrity Across Borders: With a single source of truth, the brand ensured consistency, reduced errors, and built trust.

• Operational Efficiency & Cost Savings: Reduced dependency on manual labor, faster updates, and lower operational costs.

• Enhanced Website User Experience: Accurate and timely information improved customer satisfaction and conversion rates.

• Scalability for the Future: The API infrastructure allowed Warwick to easily scale operations and replicate the model for other regions.
  

Conclusion

Managing over 20,000 SKUs across continents is a herculean task without the right digital foundation. Warwick Fabrics, with Incluziv’s PIM module, found a way to maintain data integrity, reduce manual work, and deliver a superior customer experience on their Indian website—all while staying tightly aligned with their Australian master catalog.

Incluziv’s Product Information Management solution proved to be more than just a data sync tool; it became a strategic enabler for Warwick Fabrics’ international operations—saving time, cutting costs, and building trust at every click.

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