Bringing Order to Complexity: How Built-in Product InformationManagement (PIM) Transforms Home Furnishing Distribution

In Australia’s home furnishing industry, distributors and wholesalers often deal with tens of

thousands of SKUs—ranging from drapery fabrics to upholstery, sheers to prints, and

everything in between. With product ranges often exceeding 10,000–100,000 SKUs, it

becomes nearly impossible for retail showrooms and designers to keep track of what’s new,

what’s available, and what’s missing from their offering.

To address this, more distributors are turning to Product Information Management (PIM)

systems—built directly into their distribution software—to streamline product discovery,

visual merchandising, and sampling.

Why PIM Matters in Home Furnishing

Unlike generic ERP or inventory tools, a PIM module built specifically for the furnishing

sector allows users to manage not just stock, but detailed product attributes and visual

presentation—exactly what today’s retailers and interior designers need.

Here’s what a good PIM offers:

Retailers and sales teams can access the complete product catalog through a mobile app or

web portal, eliminating reliance on printed catalogues or manually shared folders. Whether

it’s from a showroom, a warehouse, or a client’s home—product data is always at hand.

Users can quickly search and filter products by: Fabric quality, Colourway, Pattern style,

Price range, Category (e.g., sheers, upholstery), Application (residential, commercial)

Distributors can assign tags such as “New Release,” “Limited Stock,” “Coastal Look,” or

“Performance Fabrics.” These smart tags are searchable and act like visual signposts,

helping users navigate large collections effortlessly.

Each product entry can contain multiple high-resolution images, including: Zoomed-in

swatches, Repeat pattern previews, Draped visuals or in-room applications

Retailers can instantly request samples for items they don’t carry—allowing them to

expand their in-store range based on real-time availability.

A robust PIM not only improves internal product management but also drives stronger

engagement with retail clients. Retailers who can explore, filter, and visually assess

products tend to order faster, reorder more frequently, and stay more aligned with current

trends.

Incluziv Cloud’s built-in PIM is designed for distributors and wholesalers across

Australia—whether you're supplying boutique interior studios or large multi-location

retailers. Seamlessly integrated into your ERP and ordering system, it helps your customers

discover, engage, and purchase with clarity and speed.